Watches & Wonders Geneva (formerly known as the Salon International de la Haute Horlogerie, or SIHH) is an annual event that takes place in Geneva, Switzerland. It is a luxury watch fair that brings together the world’s top watch brands, collectors, and enthusiasts. The event features a wide range of high-end and luxury watches, as well as related products and services. Watches & Wonders Geneva is a major event in the world of horology and attracts a global audience of industry professionals and watch enthusiasts. It is typically held in January and takes place at the Palexpo exhibition center in Geneva. In addition to the main Watches & Wonders Geneva event, there are also a number of satellite events and watch-related activities that take place throughout the week.