Geneva Watch Days is an annual event organized by the Fondation de la Haute Horlogerie (FHH), a Swiss non-profit organization that promotes fine watchmaking. The event is held in Geneva, Switzerland, and is a platform for luxury watch brands to showcase their latest collections. Geneva Watch Days typically takes place in July or August and includes a series of exhibitions, presentations, and workshops held at various venues around the city. The event is invitation-only and is open to members of the watch industry and media. Geneva Watch Days is an opportunity for attendees to learn about the latest trends and innovations in the world of luxury watchmaking and to connect with other professionals in the industry. It is an important event for the Swiss watch industry and is considered a key showcase for new products and technologies.